Ómra is an authentic, 100% Irish-owned coffeehouse and roastery chain dedicated to preserving Ireland’s rich coffee culture. In a world dominated by corporate-run, overpriced coffee chains, Ómra aims to bring the Irish coffee scene back to traditional practices. By offering high-quality, affordable beverages and locally baked goods, they are able to build a community hub where small businesses and local people thrive. Their commitment to sustainability, authenticity, and Irish heritage makes them more than just a coffee shop.
Each Ómra coffeehouse is designed to feel like home. Whether you are catching up with an old friend for a cupán tae or meeting a client for a coffee, at Ómra you can relax. We wanted Ómra’s branding to reflect their traditional values and immense Irish pride. We crafted a visual identity that is warm, inviting, and reflective of the welcoming atmosphere found in their coffeehouses. By incorporating a soft, approachable typeface and a minimalist logo design, we developed a brand aesthetic that balances simplicity with character. The result is a cohesive and timeless brand that resonates with customers while staying true to Ómra’s mission of community, authenticity, and quality. Many coffee chains rely on dull, corporate, and uninspired branding. We wanted Ómra to be fun and inspiring! Drawing inspiration from the colours of the Irish tricolour, we were able to produce a colour palette that is not only eye-catching but also in keeping with their overall brand image.
Are you interested in taking your branding to the next level? We would love to help! Contact us to see how we can boost your business and create something beautiful.